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Is The Term “New MR” Still Meaningful?
By Edward Appleton The last week a couple of Market Research articles caught my attention and made me wonder if the term “New MR” has effectively lost its meaning as New MR practices seem to have...
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New Market Research – Still A Ways to Go?
By Edward Appleton I wrote a blog a couple of weeks ago suggesting that the term “New MR” had become redundant given its apparent widespread adoption. I was prompted by having read a couple of...
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